Connection and cooperation is what makes city marketing organization Amsterdam Marketing strong and efficient. As the central organization they connect cross-sector parties with the motto: together we are stronger. With a digital first mindset, and a data driven approach, Amsterdam Marketing decided to look for solutions to simplify and optimize their digital infrastructure.
Talent Peaks was asked to guide Amsterdam Marketing in their digital transformation. We started off with discovery sessions to understand Amsterdam Marketing as an organization and their primary processes. Next, we defined the challenges and opportunity areas. Thereafter, we organized deepdive exercises in which we set up requirements on:
- Data Analytics & BI
- Marketing Automation
- Community & Engagement
- Client Relationship Management
- Service and Project Management
- Finance & HR
With these requirements we created and guided the screening process to select the best vendor/solution combination.
Expertise area: Design
Amsterdam Marketing is very impressed how Talent Peaks has approached this broad project. We hesitated to start, because we could not oversee the matters. However, we all felt it was necessary to re-design our digital infrastructure. It was of great value to have an impartial expert party to help us focus. The Talent Peaks consultants have guided us through the process and we are confident that together we will find the perfect solution for our organization.
Sandra Poelman, Manager Media Productions Amsterdam Marketing