Exterion Media

Exterion Media is leading in Out-of-Home advertisement and has the largest digital Out-of-Home network in the Netherlands as well. They serve many premium brands and their advertisements reach over 70% of the Dutch population.

To keep on top of a market that is rapidly digitizing, Exterion Media needed an efficient solution to improve their front office processes for sales and marketing. Their current CRM was outdated and complex, which frustrated their processes and their employees. Exterion Media selected Salesforce as their best fit #1 digital solution.

To make sure that Salesforce aligns with their processes, Exterion Media selected Talent Peaks to implement a new way of working supported by Salesforce Sales Cloud for sales and Pardot for marketing. Talent Peaks started with a design phase, in which we designed the commercial process, the steering model and the corresponding functional needs. The results form the input to be able to implement Salesforce in a way that will support Exterion Media’s goals.


  • Commercial steering model incl. KPI’s
  • Commercial process design
  • Salesforce Implementation backlog and implementation project plan
  • Next step: implementation

“Digital transformation is crucial, so in selecting our Salesforce implementation partner we focused on an expert who profoundly understands our business and our processes. A partner with change in its DNA. Talent Peaks stood out in the selection phase, and they kept on surprising us during design and implementation. They focus on making impact, constantly challenging us and keeping us sharp to gain maximum result with each session.”

Jeremy Noya, Digital IT Manager Exterion Media

Subscribe to Sneak Peak

Would you like to meet with us? Let us know! Fill out the form, send us an email or give us a call. We’re looking forward to connecting with you.