Acture Groep is the private social security administrator for the Dutch flex industry. They specialize in effective implementation of the Ziektewet and the WGA and offer employers complete cost control over sickness and disability. Acture Groep covers the labels Acture BV, ArdoSZ and ActivaSZ.


Acture seeked to enhance synergy and collaboration of the marketing and sales departments of all three labels and create one single source of truth regarding activities and data management.

The project

With the implementation of Sales Cloud and Pardot marketing automation we created one environment in which the Sales and Marketing teams can optimally work together. Covering both GDPR proof lead generation, lead scoring, new business generation, cross sell, and upsell.


  • optimal collaboration and synergy between Sales & Marketing
  • centralized view of customers and prospects
  • GDPR proof lead generation
  • real time data insights everyone concerned

An Employee Centered Service Approach

Aethon Shared their Digitial Transformation Best Practice. Download the complete case plus tips for peers:

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