11 Sep 2018
Natascha Holwedel our Digital Marketeer
By: Judith van Oudheusden
Natascha in one word: Driven!
New colleague in the house! We’re happy to introduce Natascha to you. Natascha has been working at Talent Peaks since the 3rd of September, so it is time for a brief introduction. Having a background in product design, she has been working as a shoe designer and she is still proud when she sees her creations walking by! Of course, we want to know more about our new colleague Natascha, so here we go:
Natascha in one word?
What will be your main focus at Talent Peaks?
'Guiding Talent Peaks in marketing our customer propositions on a strategic, tactical and operational level. I will contribute and co-develop the strategic course (markets, target audiences and USP’s) of Talent Peaks and their expertise areas by planning and following the roadmap. I will continuously develop, design and create (new) materials, concepts and events that are in line with the roadmap and Talent Peaks' strategic planning.'
What will you bring Talent Peaks?
'With a background in product design I have an ‘out of the box’ view by default, which I can use to challenge customers. Working according to design thinking methods, I always start by empathizing with customers to understand the needs and context to define the problem statement or challenge. From a clear problem statement I can start ideate, brainstorm and co-create towards possible solutions. The next step is following up by prototyping concepts that can be developed and tested for a Minimum Viable Product that is ready to go to market.'
Tell us one thing we really need to know about you?
'Sports and food are two of my biggest passions. I go bouldering/climbing at least two times a week. Bouldering is a form of rock climbing that is performed on small rock formations or artificial rock walls, known as boulders, without the use of ropes or harnesses. Besides bouldering, I also go a lot to the gym, to pull some heavy weights. Also, I am a big fan of specialty coffee, I know a lot about coffee.'
And your motto is?
'Do it with passion or not at all!'
Thank you Natascha for introducing yourself and welcome to the Talent Peaks team!