11 Sep 2018

Natascha Holwedel our Digital Marketeer

By: Judith van Oudheusden

Natascha in one word: Driven!


Meet Natascha!

New colleague in the house! We’re happy to introduce Natascha to you. Natascha has been working at Talent Peaks since the 3rd of September, so it is time for a brief introduction. Having a background in product design, she has been working as a shoe designer and she is still proud when she sees her creations walking by! Of course, we want to know more about our new colleague Natascha, so here we go:

Natascha in one word? 
'Driven.'

What will be your main focus at Talent Peaks?
'Guiding Talent Peaks in marketing our customer propositions on a strategic, tactical and operational level. I will contribute and co-develop the strategic course (markets, target audiences and USP’s) of Talent Peaks and their expertise areas by planning and following the roadmap. I will continuously develop, design and create (new) materials, concepts and events that are in line with the roadmap and Talent Peaks' strategic planning.'

What will you bring Talent Peaks?
'With a background in product design I have an ‘out of the box’ view by default, which I can use to challenge customers. Working according to design thinking methods, I always start by empathizing with customers to understand the needs and context to define the problem statement or challenge. From a clear problem statement I can start ideate, brainstorm and co-create towards possible solutions. The next step is following up by prototyping concepts that can be developed and tested for a Minimum Viable Product that is ready to go to market.'

Tell us one thing we really need to know about you?
'Sports and food are two of my biggest passions. I go bouldering/climbing at least two times a week. Bouldering is a form of rock climbing that is performed on small rock formations or artificial rock walls, known as boulders, without the use of ropes or harnesses. Besides bouldering, I also go a lot to the gym, to pull some heavy weights. Also, I am a big fan of specialty coffee, I know a lot about coffee.'

And your motto is?
'Do it with passion or not at all!'

Thank you Natascha for introducing yourself and welcome to the Talent Peaks team!