18 May 2017
Talent Peaks invited to event: Recruitment marketing for agencies
By: Judith van Oudheusden
Smart recruitment is key.
How do I effectively use data to gather the right insights into my full customer and candidate journey? What sources and channels should I use to connect with them and offer the best return on investment? How do I create appropriate and effective content that aligns with my strategies and contributes to my business?
Just a few examples of questions many recruitment marketeers, consultants and commercial managers at staffing and recruiting agencies stumble upon on a daily basis.
Smart recruitment marketing is key
Nowadays, we know that smart recruitment is key. Especially when it’s your core-business as an agency. Our partner Connexys is organizing an event together with Recruiters United to help you answer these fair questions.
Talent Peaks has been invited to this event as well. Ronald Schep, People Analytics Consultant at Talent Peaks, will show you how data can help recruitment agencies in their daily business. What does this data really tell and how can it contribute to your company’s objectives?
Simple example: candidate journey insights
Talent Peaks is currently helping a relatively small and niche recruitment agency in gathering insights concerning website visitor behaviour and the effectiveness of content. By developing dashboards to create focus from the vast data landscape of Google Analytics, this recruitment agency is now able to quickly answer the following questions:
• How many applications are send through the website?
• Which vacancies are most popular?
• Which content has the most potential to lead visitors to the application areas?
• What online sources offer the best return on investment?
Solid & complete base of information
This agency will also be able to compare this information between periods of time, cities and even mobile devices. Combining this data with other recruitment analytics coming from Connexys/Salesforce creates a solid and more complete base of information that will enable more effective recruitment marketing strategies that target the candidate journey from start to placement.
Join us at Recruitment Marketing for Agencies
We invite you to join us at the event Recruitment Marketing for Agencies and start with smart recruiting right away!
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Date: June 1st, 2017
Time: 13:30 - 18:00
Location: Stadion Galgenwaard, Herculesplein 241, 3584 AA Utrecht