When innovation, digitalization & changes in technology are moving rapidly, we need to move forward. We need to make progress to keep ahead of our competitors. We need to be early adaptors to be different. Or at least be part of the early majority. That’s what Theodore Levitt, American economist points out in his book ‘Product of Life Cycle’.
Because you have a problem with collecting and analyzing nonsense data – and technology will fix it?
Or because you are experiencing a challenge in tracking the effectiveness of whatever – and technology will fix it?